You don’t want to apply too much product. A little goes a long way. Start with a dime size amount. You can always add more if necessary.
When applying moisturizer, avoid any rubbing. When you rub in your product you’re only rubbing it right back off. You want to give your moisturizer a chance to penetrate and soak into your skin. To do this, tap or press the product into your skin.
If you are applying a serum or any products around the eyes, always use an outward and upward motion. You want to go against gravity to help prevent wrinkles. The skin around your eyes is very thin and delicate. You don’t want to cause any extra damage by pulling or being too aggressive in this area.